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Alex brings more than 15 years creative design and marketing expertise to the table. This experience has given Alex a clear understanding of what it takes to ensure your property stands out from the competition and attracts the right buyers. You will find her marketing strategies are clever, creative and strategically aligned with the way today’s buyers think and where they’re looking. It’s no coincidence that many of our properties sell via social media marketing before the property campaign has even begun, saving our clients time and money.

People often ask me why I made the shift from graphic design and advertising to real estate. My response is that the two are not as dissimilar as many people think, making the transition to real estate a very natural one. Both require strong communication skills, attention to detail and the ability to think creatively. Whether I’m helping people move, invest in property, or developing a marketing strategy, the focus is on getting to know the person I’m working with and understanding their needs. I believe real estate is about people first and foremost. Property is simply the product and outcome.

As a ‘people person’ there’s nothing I love more than helping people fulfill their dreams and goals through property. Selling property for my clients means selling a dream to a buyer. For me, it is a real privilege to watch families build their dream. That’s what drives me each and every day.

I understand that the process of buying and selling property can be challenging and complicated without the right guidance and support. I'm here to take the pressure off you so you can make clear and concise decisions throughout the process. Ultimately a successful sale is my number one goal for all clients and I utilise my extensive expertise in marketing and advertising to make this happen for you. As one of only a few real estate professionals using social media as a key engagement tool, I have a reputation for modern marketing skills and attracting today’s buyers where they are most active.

Living in Sydney before moving to the Central Coast where I have been in business for the last 16 years has enabled me to build an extensive database of buyers and developers as well as a large professional and personal network in both areas. This allows me to expose your property not only to those on the Central Coast, but also to the Sydney network. Active networking has also enabled me to be introduced to and work with some of the largest developers and builders on the Central Coast and in Sydney. This connection is extremely advantageous for my clients as it means they are often the first to know when an opportunity becomes available.

I pride myself on my business ethics and was acknowledged for this as a finalist in the category of Business Ethics at the 2013 Central Coast Business Excellence Awards.

As a mother of two teenage boys and a firm believer in giving back to the community, I am particularly passionate about Surf Life Saving and organisations that help brighten the lives of seriously ill children and their families. Therefore I choose to donate a portion of each commission I earn to Surf Life Saving and the Starlight Children’s Foundation, unless my client would like me to donate to a different charity of their choice.

I look forward to working with you.

Alex