From the George Brand holiday letting team
A holiday home on the Central Coast is a lovely thing to own and a demanding thing to run. Guest messages arrive at nine at night, every weekend of the year needs a pricing decision, calendars have to line up across multiple booking sites, and other people’s money has to be accounted for properly. Left unmanaged, a great asset quietly becomes a second job.
That’s the problem our technology setup exists to solve. The warm welcome and the local knowledge stay human. The rest, we’ve automated, and it earns our owners real money.
Resly at the core
We run our holiday portfolio on Resly, an Australian-built cloud platform made specifically for short-term rental managers. It rolls a property management system, a channel manager and a commission-free direct booking engine into one place.
The piece owners care about most, often without knowing it, is trust accounting. Holiday letting in NSW means guest deposits and owner funds have to move through a trust account under strict rules, and Resly’s trust accounting is built for Australian legislation, with live feeds from more than 30 Australian banks and automated reconciliation. Your money is tracked to the cent, statements generate automatically, and the books stay audit-ready all year. Nobody misses the shoebox-of-receipts era.
Because everything is cloud-based and syncs in real time, our whole team works from the same live picture of your property, and you see it too through owner reporting.
Listed everywhere that matters
Guests shop in different places. Some only ever open Airbnb, others swear by Booking.com, families compare on Vrbo, and repeat visitors like booking direct. A property listed on a single platform is invisible to everyone else’s guests.
The channel manager puts your property on the major platforms at once, run from one calendar. Rates and availability sync automatically, so the moment a guest books anywhere the dates close everywhere, which is what prevents double-bookings. It also keeps pricing consistent across sites, and when repeat guests book through our direct engine there’s no platform commission taken out at all, which is why we work hard at converting happy guests into direct rebookings.
Pricing that never sleeps
The single biggest difference between amateur and professional holiday letting is pricing. A flat nightly rate is wrong nearly every night of the year. Too cheap in the January holidays and on event weekends, too dear on a wet Tuesday in the off-season.
Dynamic pricing fixes that by moving your rates with the market. Tools like PriceLabs plug straight into Resly, recalculate recommended prices daily using seasonality, local events, demand and competitor rates, and push them out to Airbnb, Vrbo, Booking.com and our direct channel automatically. Industry analyses put the revenue difference at 10 to 40 per cent over static pricing, with several studies landing in the 15 to 36 per cent range.
On top of the software sits the thing no algorithm has, which is a team that lives here. We know when whale season fills the Coast’s weekends, when the markets are on and when the school holidays send Sydney up the M1, and we make sure the pricing is set before the demand shows up.
What owners get out of it
Exposure on every major platform plus commission-free direct bookings. Nightly rates that catch the peaks and keep the calendar moving through the quiet patches. Trust-accounted money handling with statements you can actually read. And a local team looking after your property and your guests properly.
If you own a holiday home on the Central Coast and you’re curious what it could really be returning, contact the George Brand holiday letting team through any of our offices for a no-obligation income appraisal.
