Brie Dawson

Experience That Makes a Difference

My role is all about helping George Brand grow, evolve and perform at its best. I work across every department of the business, leading our marketing, strengthening our systems and processes, attracting and onboarding exceptional people, and supporting our teams with the tools, structure and resources they need to succeed.

Property has always been part of my life. Growing up, my family renovated and sold homes, and I loved watching older properties transformed into something special. Today, my husband and I continue renovating and investing ourselves, giving me a genuine appreciation for both property and the people behind it.

Over the years, my passion has naturally evolved beyond homes to building great businesses. I enjoy bringing ideas to life, improving the way organisations operate and helping talented people perform at their best.

Why Real Estate?

Real estate combines everything I love. Property, people and building something meaningful.

What keeps me passionate about the industry is the opportunity to continually improve. Whether it’s developing better systems, strengthening our brand, supporting our people or creating a better client experience, I genuinely enjoy helping businesses grow and watching great ideas become reality.

Every improvement we make behind the scenes ultimately creates a better experience for our clients, and that’s incredibly rewarding.

How I Help Our Clients

While much of my work happens behind the scenes, it touches every part of the George Brand experience.

From the marketing that showcases our properties and people, to the systems that support our departments, recruitment, operations and internal processes, my focus is on creating consistency, efficiency and a high standard across the entire business.

Whether you’re a client, a team member or someone considering joining George Brand, my goal is to ensure every interaction reflects the professionalism, care and quality our brand is known for.

Values You Can Rely On

Quality, consistency and integrity guide everything I do.

I believe great businesses are built through strong communication, attention to detail and delivering on what you promise. I enjoy bringing structure to complexity, solving problems before they become obstacles and creating systems that make life easier for everyone around me.

I’d describe my working style in three words: energetic, organised and strategic. I bring momentum to every project while keeping the finer details in focus and always working towards the bigger picture.

Why George Brand?

George Brand is a business built on trust, relationships and genuine local connection, and I’m incredibly proud to be part of its future.

Supporting every department gives me a unique perspective on how the business operates as a whole. It allows me to connect the dots between people, systems, marketing and operations, helping create an environment where every team member is supported to do their best work.

For me, George Brand isn’t just about selling property, it’s about building a business people are proud to be part of.

Proud to Call the Central Coast Home

Although I spent part of my childhood away, I returned to the Central Coast eight years ago to raise my family, and I truly believe it’s one of Australia’s most beautiful places to live.

Being able to strengthen a brand that’s so deeply connected to this community is something I genuinely value. I love helping George Brand continue to grow while supporting the people and communities that make the Coast so special.

What Success Means to Me

Success isn’t measured solely by numbers.

For me, it’s seeing our people thrive, our departments working together seamlessly, our systems making everyone’s jobs easier and our brand continuing to grow stronger year after year.

If our team feels supported, our clients receive an exceptional experience and George Brand continues moving forward, then I know I’ve done my job well.

Beyond Real Estate

Outside of work, life revolves around my family. I have three incredible children and an amazing partner who are honestly the coolest people I know.

I enjoy staying active through regular gym sessions and tennis, and weekends are usually spent cheering on the kids at sport.

A fun fact about me? Before finding my career in property, my dream was to perform on Broadway, and I’ll always have a soft spot for musical theatre. And yes… my coffee order is still a triple-shot almond latte.

My Commitment to You

My commitment is to continually strengthen the people, systems and culture that make George Brand exceptional.

Whether you’re a client, a team member or a future member of our business, I’ll always strive to create an experience that’s professional, consistent and genuinely enjoyable. My goal is for everyone who interacts with George Brand to feel confident they’re supported by a team that’s committed to excellence.