Do the homework early
Auction contracts are unconditional — pest & building, strata and finance checks all happen before the day. Request the bidder pack and we’ll send the lot.
Going, going… home.
Auction day moves fast — but there’s nothing mysterious about it once you know the rhythm. Here’s how bidding works on the Coast, what to have ready, and every George Brand auction coming up. Nervous? Come watch a few first; it’s the best free education in real estate.
Auction day, demystified.
Understand the guide
The price guide reflects current buyer feedback and comparable sales. It’s refined through the campaign — ask us anytime and we’ll tell you exactly where interest is sitting.
Register with photo ID
Arrive fifteen minutes early, bring your driver’s licence or passport, and you’ll get a bidder number. Registering costs nothing and commits you to nothing.
Set your walk-away number
Decide your ceiling the night before — calm and caffeinated, not mid-bidding. The best buyers know the number they won’t cross before the first call.
Bid clearly, start confidently
Strong early bids can settle nerves and slow the room. Call your bids clearly, keep your eye on the auctioneer, and let your limit do the deciding.
The hammer means exchange
If bidding meets the reserve, the highest bidder signs and pays the deposit (usually 10%) on the spot. If it passes in, the highest bidder gets first right to negotiate — often the winning seat.
HC
“An auction isn’t theatre — it’s transparency. Every bid is public, every buyer sees the same thing, and the market speaks for itself. My job is to make sure it speaks clearly.”Henry Caldwell — Auctioneer · all George Brand offices
74%
Clearance rate, past quarter
212
Homes under the hammer this year
4.2
Registered bidders per auction, average
26
Days, list to auction, median
Upcoming auctions.
No auctions currently scheduled — check back soon.
How they landed.
Sold under the hammer
$2,880,000
9 Serpentine Road, Terrigal
6 bidders
Sold under the hammer
$2,150,000
21 Cape Three Points Road, Copacabana
5 bidders
Sold before auction
$1,050,000
16 Mitchell Drive, Kariong
4 biddersSelling? Nothing focuses buyers like a date.
A well-run auction campaign creates urgency, transparency and — when the right buyers are in the room — a result private treaty can’t always reach. Ask us whether auction is right for your home; sometimes the honest answer is no.