Your home, worth more in the right hands.
Selling is one of life’s bigger decisions, and a quietly emotional one. We make it calm, considered and clear, from the first conversation to the day you hand over the keys.
Let’s start with your address.
A few details about your home — we’ll show you a value range in under a minute.
Tell us about your home.
Roughly is fine — we’ll firm it up at a proper appraisal.
Where should we send your estimate?
We’ll email it through within 60 seconds — and a local George Brand agent will be in touch only if you ask.
This estimate is a guide based on recent sales of similar properties in your suburb. A formal appraisal — in person, walking your home — will always be more accurate. We’ve emailed a copy to .
Six steps to a stronger result.
6 steps, with you in the driver’s seat at each one. No surprises, no pressure — just clear progress and people who pick up the phone.
A relaxed first conversation
We come to you, listen, and learn what you want from the sale. No pressure to commit, just a clear sense of where you stand and what’s possible.
An honest, evidence-led appraisal
We walk the home with you, talk recent comparable sales street-by-street, and give you a value range you can trust. Bring questions; we’ll bring the data.
A strategy shaped around your goal
Auction or private treaty. Quick campaign or quiet off-market. We tailor the approach to your timeline, your price expectation, and the buyer pool that’s right for your home.
Preparation, with help
We coordinate styling, photography, video and any small repairs through trusted local people we’ve worked with for years. You can be as hands-on or hands-off as you like.
Marketing that actually reaches buyers
Multi-channel campaigns built around your home: realestate.com.au, Domain, our own database of qualified Coast buyers, social, print, and signage. Weekly reports, never spin.
Inspections, negotiation, and the result
We host every inspection, qualify every buyer, and negotiate hard but cleanly. On the day, you get the call we both want to be making and clear next steps to settlement.
What you get when you sell with us.
Photography
Magazine-grade twilight + daylight shoots, drone where it adds value, virtual tour scans included.
Video
Cinematic walkthrough, agent-led intro, social-cut edits. Real people, real homes — never generic.
Styling
Full property styling or light refresh, through our trusted local stylist partners. Hired furniture for 4–6 weeks.
Signage & print
On-site signage, brochures, neighbourhood letterbox campaign — beautifully designed, never cluttered.
Digital
Featured placement on realestate.com.au and Domain, Meta + Google retargeting, and our own buyer match-list.
Database
We carry an active list of qualified Coast buyers — many sales never need to be publicly listed at all.
Auction or private treaty — we’ll tell you which suits.
We don’t believe in one-size-fits-all. Here’s how each method works, plainly — and we’ll help you pick at your appraisal.
Auction
Best when demand outweighs supply, or your home is unique.
- Three-deadline transparency: campaign period → auction day → cooling-off-free contract.
- Creates competition between qualified buyers in a public forum.
- Unconditional sale on the fall of the hammer.
- Typical campaign: 4 weeks marketing + auction day.
Private treaty
Best when you want flexibility, or your buyer pool is smaller.
- Listed at an asking price; buyers make offers privately.
- Buyers retain the cooling-off period (5 business days in NSW).
- Negotiation happens one-on-one — calmer, more controllable.
- No fixed timeline; sale can come together quickly or take longer.
Real sales. Real prices.
$1,800,000
1/99 Avoca Drive Avoca Beach
Avoca Beach NSW
$1,455,000
24 Ocean Drive Macmasters Beach
Macmasters Beach NSW
$841,500
166 Langford Drive Kariong
Kariong NSW
$820,000
2 Glencoe Avenue Wyoming
Wyoming NSW
$838,000
14 Pollock Avenue Kariong
Kariong NSW
$2,550,000
4/101 Avoca Drive Avoca Beach
Avoca Beach NSW
Sellers who’ve been through it with us.
What does it actually cost to sell?
Move the sliders to see a realistic estimate of your total selling costs and net proceeds. Indicative only — confirmed at appraisal.
Most Coast sales settle in the 1.8%–2.4% commission range, with a marketing budget calibrated to your home and target buyer. We’ll quote precisely at appraisal — these sliders are a guide.
Your estimated costs
Based on a $1,500,000 sale price.
Answers to what most vendors ask.
The questions sellers ask us most. Got a different one? Ask the team — same-day reply.
Ask a questionCosts typically include agent’s commission (we work to a flat scale, with everything quoted upfront), a marketing budget tailored to your home, and conveyancing/legal fees. No hidden costs – we’ll walk you through every line before you sign anything.
From listing to settlement, plan on 8-12 weeks – roughly 4 weeks marketing, then 6 weeks for settlement once you’ve accepted an offer. Some homes sell faster off-market or pre-auction. We’ll give you a realistic timeline at appraisal.
There’s no universal answer – it depends on the market, your finances, and your appetite for bridging finance. We’ll talk through both paths, connect you with a mortgage broker if useful, and help you make the decision with the full picture in front of you.
Usually not renovate – but light styling and small repairs almost always lift the result. We’ll tell you what’s worth doing and what isn’t, and arrange it through trusted local people if you’d rather not project-manage.
A realistic appraisal is anchored in recent comparable sales – homes like yours, in your suburb, sold in the last few months. Inflated appraisals quote a number to win the listing, then the home sits on the market. We’d rather lose the listing than waste your time.
Yes – we carry an active database of qualified Coast buyers and run discreet off-market campaigns regularly. Off-market suits homes where privacy matters, or where you want to test the market quietly first.
Ready to find out what your home is worth?
Book a no-pressure appraisal with one of our local agents. We’ll come to you, walk the home, and give you an honest range backed by real data.