Our partnership with Safelink Alliance.
George Brand is proud to support Safelink Alliance, a local charity providing meals, practical assistance and meaningful connections for people experiencing hardship across the Central Coast.
Our partnership supports Safelink Alliance through fundraising, volunteering, community campaigns and ongoing awareness.
Gosford · Wyong · Central Coast
It started in Kibble Park.
Safelink Alliance was founded by Saia Latu in January 2025, following years of volunteering with community services in Kibble Park, Gosford.
The organisation continues the work of providing people in need with access to a hot meal, a welcoming environment and connections to further support.
What began as a weekly service for around 30 to 40 people continues to grow. Safelink Alliance now provides outreach services in both Gosford and Wyong, supporting individuals and families experiencing homelessness, financial pressure and other forms of hardship.
Its services focus on dignity, respect and care without judgement.
Connected to the help that follows.
Safelink Alliance works alongside local organisations to connect people with broader support, including:
Food & essential items
Hot meals each week, plus the everyday essentials that are first to go when money runs short.
Housing & accommodation
Referrals and warm handovers to local housing and accommodation services.
Health outreach & vaccinations
On-the-ground health outreach, brought to the people who need it most.
Christmas hampers & children's gifts
So no local family goes without at the hardest time of year to go without.
Community connection & referrals
A door into the wider network of Coast services — and someone to walk you to it.
Practical support, all year round.
Our partnership provides practical support throughout the year.
Spring Signboard Campaign
During spring, participating George Brand offices make a donation for every new property listed and sold, and every new property listed for lease.
Community appeals
We support seasonal and community initiatives such as winter appeals, Christmas giving, dignity packs and other donation drives.
Local, practical, and needed.
Safelink Alliance meets a growing need across the Central Coast.
We are proud to support an organisation that is practical, local and focused on ensuring people feel welcomed, respected and supported.