Ross McLarty

Experience That Makes a Difference

As Principal and Licensee in Charge of George Brand Kariong, my role is centred around helping people navigate what is often one of the biggest decisions they will ever make. Whether someone is buying their first home, selling a long-held family property or making their next move, my priority is to guide them through the process with confidence, honesty and as little stress as possible.

Having lived in Kariong since 1992, I have developed an extensive understanding of the local market and the community that makes it such a great place to live. Over the years, I have had the privilege of helping generations of local families buy and sell property, building relationships that continue long after settlement.

I believe real estate is about much more than achieving a great sale price. It is about providing advice people can trust, building genuine relationships and delivering a level of service that clients remember for years to come.

Why Real Estate?

What first attracted me to real estate was the opportunity to help people through one of the most significant milestones in their lives.

Buying or selling a home is both a financial and emotional decision, and I wanted to build a career where I could support people through that journey with confidence and care.

That passion has never changed. Every client has a different story, different goals and different circumstances. Being trusted to help them achieve those goals is something I value every single day.

How I Help My Clients

Every successful sale begins with understanding exactly what my clients need.

I believe there is a big difference between listening and truly hearing what someone is saying. Taking the time to understand their priorities allows me to tailor the entire experience around their goals rather than taking a one-size-fits-all approach.

From our first conversation through to settlement, clients can expect open communication, honest advice and regular updates. I make it a priority to explain every stage of the process, answer questions promptly and ensure my clients always know what is happening.

I genuinely care about the people I work with and treat every property as though it were my own. My goal is to achieve the highest possible price while making the process as smooth and stress free as possible.

Values You Can Rely On

Honesty, integrity and transparency are the foundations of my business.

I believe trust is earned through consistent communication, keeping promises and always acting in my clients’ best interests. People deserve honest advice, even when it is not always the easiest conversation to have.

Maintaining my reputation within the Kariong community and the wider real estate industry has always been incredibly important to me. Every recommendation, referral and returning client reflects the relationships I have built over many years, and that is something I never take for granted.

Why George Brand?

George Brand has built its reputation on trusted relationships, exceptional service and genuine local knowledge. Those values align perfectly with the way I have always approached real estate.

As Principal of George Brand Kariong, I am proud to lead a team that genuinely cares about its clients and our local community. We work together to deliver professional advice, outstanding service and results that exceed expectations.

George Brand has also maintained a strong connection with the local community over many years. One example is our long-standing support of Kariong United Football Club, where we are proud to be the major sponsor. Having lived in Kariong for decades and raised my family here, supporting local organisations and giving back to the community is something that means a great deal to me.

Proud to Call the Central Coast Home

Kariong has been home to my family since 1992, and I genuinely cannot imagine living anywhere else.

My wife and I raised our two children here, and over the years we have become deeply involved in the local community through sport, local organisations and the friendships we have built along the way.

Helping people discover everything the Central Coast has to offer is one of the most rewarding parts of my role. It is a fantastic place to live, work and raise a family, and I feel fortunate to help others make it home too.

What Success Means to Me

Success is not measured by the number of properties I sell.

For me, success comes from the relationships I build and the trust my clients place in me. The greatest compliment I can receive is a recommendation from someone who has experienced my service firsthand.

Knowing my clients felt supported, informed and genuinely cared for throughout the process is what motivates me every day. Exceeding expectations has always been my goal, and seeing happy clients at the end of their property journey is the greatest reward.

Beyond Real Estate

Outside of work, I enjoy spending quality time with family and friends and trying new restaurants around the Central Coast.

As for a fun fact, I am allergic to grapes, but somehow not wine.

My Commitment to You

Buying or selling a home is a significant life decision, and you deserve an agent who genuinely cares about achieving the very best outcome for you.

My commitment is to provide honest advice, open communication and personal service from our first meeting through to settlement and beyond. I want every client to finish the journey feeling completely satisfied, knowing they were listened to, supported and represented with professionalism, integrity and genuine care every step of the way.